Heart Haus is the award-winning in-house creative agency within CVS Health. Utilizing expertise in branding, ideation, and experience design, Heart Haus helps empower and inspire consumers, members, and patients to achieve healthier lives through the communications and activations we imagine and bring to life.
Role
Designer
Company
CVS Health
RESPONSIBILITIES
As a designer at Heart Haus, I collaborated within a multifunctional team of creatives, writers, strategists, marketing partners, implementation specialists, and external vendors to evolve ideation for design campaigns across a variety of mediums including print, email, social, and paid media. I acted as the subject matter expert for monthly direct mail initiatives, providing creative oversight and driving enhancement projects. Other responsibilities included designing wireframe templates for design overhauls, storyboarding motion graphics for paid social advertising, and designing presentation decks.
Some examples showcased on this page are from the 2023 direct mail redesign initiative, Price Value Testing (PVT) campaign, and Spotted at CVS campaign.
Some examples showcased on this page are from the 2023 direct mail redesign initiative, Price Value Testing (PVT) campaign, and Spotted at CVS campaign.
Direct mail - 2023 template redesign
6 panel
8 panel
Vendor postcard
Loyalist postcard
Direct Mail - 2024 template Redesign
PVT (Paid Social)
Storyboarding
Spotted at CVS - Stensul emails
