Spellbound Entertainment is a character experience company out of Atlanta, Ga that seeks to deliver highly customized, magical customer experiences.
Spellbound was looking to invoke a sense of storybook wonder and enchantment in their identity, and wanted to give clients a feeling of transportation to fanciful worlds from their first interaction.
Spellbound Entertainment
Project needs
Brand identity, web presence content, printed colleterial for business and advertising 
The branding uses hand-drawn lettering to communicate the whimsical and fairy-tale experiences that Spellbound is passionate to deliver to every client. Jewel tones of garnet, bottle green, and dusty tanzanite are paired with soft pearl white and black - reminiscent of rich imaginations being painted from storybook pages. The typography is a contemporary serif with a nod to more traditional calligraphic roots, giving the feeling of old stories told in new ways.
Moodboard + Concept Sketches
Identity / Brand Mark
Social Media 
Employee Shirts

Other Work:

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