Spellbound Entertainment is a character experience company out of Atlanta, Ga that seeks to deliver highly customized, magical customer experiences.
Spellbound was looking to invoke a sense of storybook wonder and enchantment in their identity, and wanted to give clients a feeling of transportation to fanciful worlds from their first interaction.
Client
Spellbound Entertainment
Project needs
Brand identity, web presence content, printed colleterial for business and advertising
Direction
The branding uses hand-drawn lettering to communicate the whimsical and fairy-tale experiences that Spellbound is passionate to deliver to every client. Jewel tones of garnet, bottle green, and dusty tanzanite are paired with soft pearl white and black - reminiscent of rich imaginations being painted from storybook pages. The typography is a contemporary serif with a nod to more traditional calligraphic roots, giving the feeling of old stories told in new ways.
Moodboard + Concept Sketches
Identity / Brand Mark
Social Media
Employee Shirts
